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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. End Caps Exposed: The Best Tips for the Most Impressions End Caps Exposed The Best Tips for the Most Impressions (and Sales) Free consumer behavior Essays and Papers - 123helpme Free consumer behavior papers essays and research papers Yes You Really Can Smell Emotions - Forbes I enjoy creating and sharing science-based business strategies That led me to write Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuroscience Marketing - Brain Behavior and Neuromarketing Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and writes the popular Brainy Marketing blog at Forbes LinkedIn's Sneaky Social Engineering - Forbes I enjoy creating and sharing science-based business strategies That led me to write Brainfluence: 100 Ways to Persuade and Convince Consumers with Sensory Branding - Neuromarketing Continuing our survey of neuromarketing books we recently finished Brand Sense Build Powerful Brands through Touch Taste Smell Sight and Sound by Martin Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive [Noah J Goldstein PhD Steve J Martin Robert Cialdini PhD] on *FREE* shipping on qualifying
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